The Tools of Customer Value Management

Providing customers with good value, and doing so in ways that make good business sense, requires harnessing all of a business’s resources. The tools of customer value, which are embedded in Customer Value, Inc.'s Value-Strategy Toolkit™ Software, offer ways of organizing information to help understand the your market, simulate the impact of changes, and design effective implementation plans:


Value-Pricing chart

Get prices that capture the full worth of your product’s advantages


The Value Map

Evaluate how competitive your product is relative to competitors


Product-Appraisal table

Determine a fair price for your product


Importance-Performance Analysis

Understand where you need to improve, and where you need to change customer perceptions.


Attribute-score Comparison

Compare your performance on key buying factors to the competition.


Attribute-weight pie chart

Discuss customer needs with your key accounts


Head-to-Head

Understand the sources of your competitive strengths and weaknesses


Opportunities Priorities Chart

Identify improvement priorities that will be meaningful to customers


Who does what

Assign responsibility for value-improvement programs


Key-events Time Line

Track how key initiatives have affected business performance


Radar Chart

Identify the competitors who pose an actual or potential threat.


Product-market matrix

Define your served market.